Barbara Hodgson came to me with an idea. She wanted to launch a networking business with a difference – one that gave practical help to businesses and was profitable for the attendees. With the plethora of networking businesses around, this new venture had to stand out in every way. She needed help developing the concept, the brand, the strategy and the marketing plan. My dream brief!
Starting with research into the target audience and the competitive set, I created a brand proposition that would offer a service that the market wanted and one that matched Barbara’s skills.
Every aspect of the business was covered in the marketing proposal – price point, offering, content, logo, strap line, brand copy, overall marketing strategy and detailed marketing campaigns.
Your Business Matters was launched, offering structured networking meetings, training sessions delivered by industry experts, knowledge sessions led by entrepreneurs and business leaders and support for business owners.
It’s been so successful that the business is now expanding into new regions.