Anna Forgaard
“If you find yourself going in circles, maybe you’re cutting too many corners”
Anon Read On Contact Me

Who I Help

If you have toothache, you’ll visit a dentist. If you need your eyes tested, you’ll go to an optician.

So if you want your business marketed, it makes sense to use a marketer.

It may feel like a cost efficiency to undertake your own marketing, but unless you have the necessary skills and experience within the team it will probably be an inefficient use of time, resource and budget. In addition, your business won’t have moved towards your goal. In fact, you are likely to be back where you started, but with less time and money available….and maybe overtaken by your competitors.

I work with businesses who lack marketing skills within the team, or who need additional resource to support their in-house marketing from time to time. Whether it is scoping opportunities and ideas, creating marketing plans and roadmaps or delivering specific marketing projects, I will add value and free up your time to allow you to do what you are best at – run your business.

Areas of Expertise

Marketing extends across all areas of a business’ activity and I have experience across multiple channels and disciplines:

New product launches
Identifying where, when, how and to whom to launch a new brand or business. Ensuring all channels are utilised to greatest effect and the customer reaction is “wow”.
From minor tweaks to major overhauls, I have experience of changing the direction of a brand and steering it into a new customer arena.
Events are a significant drain on resource and budget but can be a prime route to market, so it’s important to make your attendance effective. From the pre-event marketing, to the show itself and then the post-show follow up, I work with you to achieve an effective ROI.
New customers are the lifeblood of any business, so knowing where to find them and how to target them is crucial. I have extensive experience of devising multi-channel campaigns to talk to new audiences, reviewing current activity to improve response rates and measuring activity to understand where the acquisition budget should be spent.
Once you’ve won new customers, you need to work to retain them. They bring repeat business and will be advocates of your brand, spreading the word and generating further interest. Retention marketing is often overlooked but always worthwhile and merits a standalone strategy.
Loyalty Schemes
A key part of a retention strategy, loyalty schemes work to retain customers and set you apart from your competitors. They don’t have to be complicated schemes, but they must be appealing to the consumer. Partnerships, offers and motivators are the key to success.
Partnership Marketing
Sharing your customers with another business can generate significant returns - when done with appropriate partners and in the right way. I have the contacts and the ability to broker partnerships, negotiate the deal and deliver an effective partnership strategy.
Let's Talk
Whether you’ve got a general marketing enquiry, a specific campaign need or a seemingly impossible challenge, I’d love to hear from you. Please contact me - no obligation.
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Anna Forgaard Marketing Consultancy | Mobile: 07970 555502 |
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