Anna Forgaard
A marketing strategy to leverage the commercial opportunities and grow the customer base
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Great Food Club

great food club

The brief
This unique food club had an impressive database of signed-up members and of participating businesses – but wasn’t maximising the potential.

Better communication with members was needed, combined with opportunities to generate revenue from the database.

The solution
A detailed marketing strategy identified ways to improve customer communications and highlighted opportunities for businesses to tap into this customer base. It was crucial that the brand values of independence and honestly were upheld and so great consideration was given to how the commercial elements were offered and delivered.
A successful newsletter was part of the strategy and opened up a new revenue stream for GFC.

The Results
The plan opened up new and regular revenue streams for the business. Matt (Mr. GFC) also found he had greater confidence in his new ideas, which have resulted in further extra profits.

Areas of Expertise

Marketing extends across all areas of a business’ activity and I have experience across multiple channels and disciplines:

New product launches
Identifying where, when, how and to whom to launch a new brand or business. Ensuring all channels are utilised to greatest effect and the customer reaction is “wow”.
From minor tweaks to major overhauls, I have experience of changing the direction of a brand and steering it into a new customer arena.
Events are a significant drain on resource and budget but can be a prime route to market, so it’s important to make your attendance effective. From the pre-event marketing, to the show itself and then the post-show follow up, I work with you to achieve an effective ROI.
New customers are the lifeblood of any business, so knowing where to find them and how to target them is crucial. I have extensive experience of devising multi-channel campaigns to talk to new audiences, reviewing current activity to improve response rates and measuring activity to understand where the acquisition budget should be spent.
Once you’ve won new customers, you need to work to retain them. They bring repeat business and will be advocates of your brand, spreading the word and generating further interest. Retention marketing is often overlooked but always worthwhile and merits a standalone strategy.
Loyalty Schemes
A key part of a retention strategy, loyalty schemes work to retain customers and set you apart from your competitors. They don’t have to be complicated schemes, but they must be appealing to the consumer. Partnerships, offers and motivators are the key to success.
Partnership Marketing
Sharing your customers with another business can generate significant returns - when done with appropriate partners and in the right way. I have the contacts and the ability to broker partnerships, negotiate the deal and deliver an effective partnership strategy.
Let's Talk
Whether you’ve got a general marketing enquiry, a specific campaign need or a seemingly impossible challenge, I’d love to hear from you. Please contact me - no obligation.
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Anna Forgaard Marketing Consultancy | Mobile: 07970 555502 |
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