This time, like all times, is a very good one, if we but know what to do with it.
Ralph Waldo Emerson
No-one can say that this extraordinary, strange and scary time is ‘a very good one’. But one small positive is that for some people, including me, it has freed up some time.
And I am always saying that I don’t have enough time to do…wait for it…the marketing of my own business. Ridiculous, I know.
So I’m changing that. Starting here.
And I’ll share my list of intentions with you.
- Keep talking. Blogs will be more frequent (one already ticked off the list), emails and calls to clients and networking will continue. We may be working in isolation, but that doesn’t mean radio-silence is necessary.
- Clean the windows. It’s vital that your website (which is your shop window) is clean, fresh and appealing. So the hot water and cloths are out and my window to the business world should be crystal clear before too long
- Do my homework. I have various business tools which I’ve paid for but I don’t use to their full potential. I’ve set time aside to learn how they can help me with my business.
- Tackle the ironing. My least favourite task is ironing. I will do almost anything to avoid it – and am usually very successful. But it doesn’t get the job done. I sometimes have the same approach to my business admin – I can let it build up rather than dealing with it efficiently. I am going to get my accounts up to date, prepare for end of year and get rid of the business ironing pile.
- Write a big list. A list of what I want for and from my business. The big stuff, the strategy, the long term ideas and intentions. It’s a chance to step away from the day to day and think longer term. The list may be pinned on my office wall for a while, but once the thinking has started, the action can follow.
So, there’s my ‘to achieve’ list for the next few weeks. If you can think of other ways I can use this extra time to work on my business, I’d love to know. I refer you to Point 1 on the list.