Letters after my name are an honour (The Fellowship of the IDM is in recognition of the 25+ years I’ve been a marketer, the PG Dip IDM is for the far quicker part of taking the exam). But marketing experience is more valuable than any letters, because the experience I’ve gained during my career allows my clients to avoid costly mistakes.
I have worked in marketing in the wine, media and retail industries, across mail order, events, launches, acquisition, retention, partnerships and consultancy, within some of the best companies in their field.
It is this wide experience across multiple fields which brings the most value to my clients.
Bauer Media Creating marketing partnerships for consumer magazines, collaborating with major brands such as Google, Tesco Clubcard, WH Smith and Cineworld.
Emap Delivering customer acquisition campaigns across 50 magazine brands, from Grazia and Empire to Car and Today’s Golfer.
Whitbread Working on the shop floor and in the marketing department of this leisure giant taught me about retailing, customer behaviour and effective promotions.
The IEC Wine Society Where I first learnt about the science (and art) of marketing, the importance of brand consistency and the need to understand your customer.