Anna Forgaard
"An ounce of performance is worth pounds of promises"
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Testimonials

“Succinct, specific and detailed in her marketing approach, Anna helped me to break down my short and long term marketing goals into bite sized and achievable chunks, enabling me to document the success of each step. Anna is well connected and marvellously well organised, a combination which is perfectly suited to helping small businesses like mine achieve a firm grip on how to best market and brand the company and elevate client reach to a new level. She is also great fun and turns promoting a business from a daunting and potentially very time consuming and expensive task (if done incorrectly) into something manageable, profitable and even enjoyable!”
Katie Cardew, KC Illustrations

“Anna was literally a gift to me to jumpstart my business and website, which had been trapped in shallow waters, never to be launched.
Despite knowing nothing about my sphere of work, she quickly grasped what was needed and proceeded swiftly to action.
Anna’s own input is always on time, she is accessible and she is excellent at keeping a firm and guiding hand on a timetable to completion.
My website www.letscelebratelove.co.uk owes its launch to Anna and I would happily recommend her services”
Jane Griffin, Independent Celebrant

“As a new business, you are faced with many challenges and have numerous tasks to undertake in order to succeed. My main concern as an Equine Assisted Therapist at Chater Valley Farm, was ensuring that I really had my finger on the pulse in terms of up to date marketing strategies and an effective website. Thanks to Anna Forgaard Marketing, the challenges that I thought I was faced with soon became problems solved. Anna has helped me to review my marketing approach and plan. She also guided me through the most effective online marketing tools and, thanks to her expertise and efficient work ethic, given me more time to spend focusing on other core areas of the company. Her continued fast and effective support has been a huge help in identifying key marketing areas, channels and opportunities and I am confident that she will continue to be an asset to me as my business grows. Thank you Anna!”
Lesley Gough, Chater Valley

“Anna provided valuable advice and a detailed marketing plan to help launch Rutland Cookery School. The bewildering (to me) ins and outs of social media marketing were clarified simply and efficiently and Anna gave me the confidence to post updates in the knowledge I was following correct and effective protocols. Anna also provided expertise in the organisation of the launch party, ensuring key people were present, raising my business profile as quickly as possible and getting my business off to a ‘flying start’.”
Robin Stewart, Rutland Cookery School

“I engaged Anna’s services when wishing to raise the profile of the microbrewery I had recently set up. Anna immediately immersed herself in my business and all brewing related matters in order to gain a thorough understanding of what I wanted to achieve and in doing so came up with some very inventive ideas/campaigns to get my beer ‘out there’.

My business is now flourishing – as I’m sure any business would do with Anna’s involvement”
Jez O’Neill, KCB

Areas of Expertise

Marketing extends across all areas of a business’ activity and I have experience across multiple channels and disciplines:

New product launches
Identifying where, when, how and to whom to launch a new brand or business. Ensuring all channels are utilised to greatest effect and the customer reaction is “wow”.
Rebrands
From minor tweaks to major overhauls, I have experience of changing the direction of a brand and steering it into a new customer arena.
Events
Events are a significant drain on resource and budget but can be a prime route to market, so it’s important to make your attendance effective. From the pre-event marketing, to the show itself and then the post-show follow up, I work with you to achieve an effective ROI.
Acquisition
New customers are the lifeblood of any business, so knowing where to find them and how to target them is crucial. I have extensive experience of devising multi-channel campaigns to talk to new audiences, reviewing current activity to improve response rates and measuring activity to understand where the acquisition budget should be spent.
Retention
Once you’ve won new customers, you need to work to retain them. They bring repeat business and will be advocates of your brand, spreading the word and generating further interest. Retention marketing is often overlooked but always worthwhile and merits a standalone strategy.
Loyalty Schemes
A key part of a retention strategy, loyalty schemes work to retain customers and set you apart from your competitors. They don’t have to be complicated schemes, but they must be appealing to the consumer. Partnerships, offers and motivators are the key to success.
Partnership Marketing
Sharing your customers with another business can generate significant returns - when done with appropriate partners and in the right way. I have the contacts and the ability to broker partnerships, negotiate the deal and deliver an effective partnership strategy.
Let's Talk
Whether you’ve got a general marketing enquiry, a specific campaign need or a seemingly impossible challenge, I’d love to hear from you. Please contact me - no obligation.
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Anna Forgaard Marketing Consultancy | Mobile: 07970 555502 |
Email: anna@annaforgaard.co.uk
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