You can’t reach a new destination without changing direction. And you can’t change direction without changing your approach. But how can you be sure which element of your approach needs to change? And how should it change?
I work with businesses to identify their goals and then build the best marketing strategy for achieving that goal. Out of the strategy comes the marketing plan, the campaigns and the tactics.
Businesses benefit from the new perspective I bring, looking at where they are now, where they want to be and what will get them there. The marketing road map identifies the activities, channels and customers that are necessary to reach the goal. And – just as importantly – which ones won’t.
Whether you want a strategic overhaul, a tactical plan or advice on a specific marketing issue, I can help.