This unique food club had an impressive database of signed-up members and of participating businesses – but wasn’t maximising the potential.
Better communication with members was needed, combined with opportunities to generate revenue from the database.
A detailed marketing strategy identified ways to improve customer communications and highlighted opportunities for businesses to tap into this customer base. It was crucial that the brand values of independence and honestly were upheld and so great consideration was given to how the commercial elements were offered and delivered.
A successful newsletter was part of the strategy and opened up a new revenue stream for GFC.
The plan opened up new and regular revenue streams for the business. Matt (Mr. GFC) also found he had greater confidence in his new ideas, which have resulted in further extra profits.