Bat and Bottle import and sell unusual and interesting Italian wines. During buying trips, they often came across small parcels of outstanding wine – but Ben was having to leave them at the vineyards because there wasn’t sufficient volume to add the wines to the main list. This frustrated him!
He wanted to offer these smaller parcels of wine to the customers, but needed the security of sales before purchase.
The Conspirators and Vini Curiosity Wine Clubs, offering quarterly cases at two price points. Customers pre-paid for the wine, Ben knew the quantities required to fulfil orders and the result was unusual wines offered to vi-curious customers!
I worked on the concept, marketing plan across all channels and the communication.
A new revenue stream, new customers and a great addition to the core business. The Wine Club continues to go from strength to strength