Anna Forgaard
A new product line - increasing customer choice and growing profits
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Bat and Bottle

bat and bottle

The brief
Bat and Bottle import and sell unusual and interesting Italian wines. During buying trips, they often came across small parcels of outstanding wine – but Ben was having to leave them at the vineyards because there wasn’t sufficient volume to add the wines to the main list. This frustrated him!

He wanted to offer these smaller parcels of wine to the customers, but needed the security of sales before purchase.

The solution
The Conspirators and Vini Curiosity Wine Clubs, offering quarterly cases at two price points. Customers pre-paid for the wine, Ben knew the quantities required to fulfil orders and the result was unusual wines offered to vi-curious customers!
I worked on the concept, marketing plan across all channels and the communication.

The Results
A new revenue stream, new customers and a great addition to the core business. The Wine Club continues to go from strength to strength

Areas of Expertise

Marketing extends across all areas of a business’ activity and I have experience across multiple channels and disciplines:

New product launches
Identifying where, when, how and to whom to launch a new brand or business. Ensuring all channels are utilised to greatest effect and the customer reaction is “wow”.
Rebrands
From minor tweaks to major overhauls, I have experience of changing the direction of a brand and steering it into a new customer arena.
Events
Events are a significant drain on resource and budget but can be a prime route to market, so it’s important to make your attendance effective. From the pre-event marketing, to the show itself and then the post-show follow up, I work with you to achieve an effective ROI.
Acquisition
New customers are the lifeblood of any business, so knowing where to find them and how to target them is crucial. I have extensive experience of devising multi-channel campaigns to talk to new audiences, reviewing current activity to improve response rates and measuring activity to understand where the acquisition budget should be spent.
Retention
Once you’ve won new customers, you need to work to retain them. They bring repeat business and will be advocates of your brand, spreading the word and generating further interest. Retention marketing is often overlooked but always worthwhile and merits a standalone strategy.
Loyalty Schemes
A key part of a retention strategy, loyalty schemes work to retain customers and set you apart from your competitors. They don’t have to be complicated schemes, but they must be appealing to the consumer. Partnerships, offers and motivators are the key to success.
Partnership Marketing
Sharing your customers with another business can generate significant returns - when done with appropriate partners and in the right way. I have the contacts and the ability to broker partnerships, negotiate the deal and deliver an effective partnership strategy.
Let's Talk
Whether you’ve got a general marketing enquiry, a specific campaign need or a seemingly impossible challenge, I’d love to hear from you. Please contact me - no obligation.
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Anna Forgaard Marketing Consultancy | Mobile: 07970 555502 |
Email: anna@annaforgaard.co.uk
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